Merrem is a powerful broad-spectrum antibiotic used in Intensive Care Units worldwide. Having outlived its original campaign idea, we were asked to basically reinvent the brand.

Targeted at health professionals working in and around Intensive Care Units our campaign needed to accommodate a number of complex
messages while at the same time reinforce its important and in many instances, life-saving role.

As is often the case with successful ideas, the apparent simplicity of our solution belies many months of intense work.