The graphics on this page form part of a campaign created in 1998 for a contact lens called ActiToric marketed by a company called Hydron (now Coopervision Australia). The visual theme of brightly coloured silhouettes gives it an uncanny resemblance to another campaign that has been running recently for Apple’s iPod.

Apple’s iPod silhouette campaign launched in 2003.
The Collier Agency’s ActiToric silhouette campaign launched in 1998.

Were we copied? Who knows - and it’s probably not that important. What is important though is the quality and kind of thinking we share with one of the world’s most creative and successful companies. For our clients it means they’re dealing with an agency capable of the type of innovative thinking that is helping Apple write its stellar success story.